Dresden Vision - Concept Store

This flagship concept store for customisable eyewear brand Dresden Vision, located in Greenwich Village, NYC, is a commercial retail interior design project built around the theme of duality and optical perception. Vision conditions such as myopia and hyperopia are corrected using concave and convex lenses—forms that appear throughout the space in structure and detail. The concept also draws from heterochromia, a condition where two colours exist within the same iris, sparking the idea of a ‘Blurred’ side and a ‘Focused’ side—two contrasting atmospheres within one cohesive retail environment. The design explores how visual processing can be translated spatially, using materiality, lighting, and zoning to reflect how the eye interprets the world. The shopfront itself takes cues from ocular anatomy—entry through a circular 'iris', with a floorplan that mimics the journey of light as it travels to the retina (the part of the eye that converts light into visual information).